It's been great to have had their support to improve the quality and market relevance of our creations along those years.ġ48Apps: If you have one single success within Namco you'd like to highlight from the past five years on the App Store, what would it be?Īlex Adjadj: We've had highs and lows. But Namco Bandai Games knows mobile well, and has started doing mobile games with Apple back to the early days of the iPod Click Wheel (remember PAC-MAN?). When it comes to a major publisher with thousands of employees, it's always a bigger challenge because of the scale involved. The App Store has accelerated and accentuated these challenges.
It's exciting, challenging and requires more attention to planning and execution. Exponential user and device fragmentation as well as standardization of development tools and fast growing marketing costs on the mobile side. We took a few moments to speak with Alex Adjadj, the Director of Strategic Development, Mobile Sales and Marketing at Namco Bandai Games America, Inc.ġ48Apps: How has the App Store changed the way Namco Bandai does business?Īlex Adjadj, Director of Strategic Development, Mobile Sales and Marketing at Namco Bandai Games America Inc.: The video games industry is currently going through challenges on different fronts. Pac-Man (and Pac-Man) and continues to be there today with both favorite franchises and new properties. Since the App Store launch in 2008, Namco and now Namco Bandai Games has published over 100 apps.
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